‘Fictile worlds’: a business in the interests of pretensive human well-being aimed at consumers we know to be the ‘most fingent plastic of creatures’.
The choice of vocabulary to describe the world we are always trying to shape around us and our needs – either in societies, groups or as individuals – is sometimes the most urgent issue in those worlds. This may be because our chief business as meaning-makers and users of meaning is to get things done … More ‘Fictile worlds’: a business in the interests of pretensive human well-being aimed at consumers we know to be the ‘most fingent plastic of creatures’.









