‘Build it and they will come’: But, since change is the only constant in our lives, never demand ‘loyalty’ from anyone in any context, just honesty and openness. The website Idiom Origins has a brilliant page on the sentence I use in my title, ‘build it and they will come‘: discussing both its original source, … More ‘Build it and they will come’: But, since change is the only constant in our lives, never demand ‘loyalty’ from anyone in any context, just honesty and openness.