The internet is full of quasi-psychology that is, whilst sometimes pretending to be folklore, about ‘being yourself, with a plethora of websites offering tips about how to be yourself. These tips rarely extend beyond recommended changes of behaviour or attitude to ‘self’, although they often include that time hallowed impossible injunction to ‘know yourself’. This … More The fallacy of wanting to be, or imagining yourself being, for a restricted time, ‘someone else’ reveals why the silliest decision you will ever make is to ‘be yourself’.