TASK: Write a short promotional text about the work. You can also copy messages directly from real ads you see every day.
The ‘most radical sculpture of classic modernism’ has a tendency to keep turning up as endlessly even if it isn’t literally ‘endless’. Giovanni Solari, an engineer, says it is the only example of a work of art that can compare with the great structures of Greece, Rome and Egypt for the engineering wisdom it contains.* So is this why so important? Or is it because some architects have used its principles to test the endurance of their own works or because Brancusi was so ahead of the game in understanding how a structure can just stay standing and whole after years of pressures. is it because it follows principles in nature?
Or is it just because it is beautiful? So much so that Martin Gayford said a couple of years ago that it was worth ‘navigating a mountain pass through the Carpathians on a road partly collapsed into the river’ to see.** And if you can’t see it there [in wild Romania], well why not in the Centre Pompidou where the passages aren’t so treacherous but are beautiful and look, even if they aren’t, treacherous. And you can dine in style afterwards in Les Halles.
I think it marks a person out from the rest, liking Brancusi, it’s often said. So we can’t promise you anything that lasts forever but we can offer you something that looks as if it will – and in today’s brash environments, that’s the style of art we need.
- * https://global.ctbuh.org/resources/papers/download/2285-brancusi-endless-column-a-masterpiece-of-art-and-engineering.pdf
- ** Martin Gayford in 2018 in The pursuit of Art: travels, Encounters and Revelations, London, Thames and Hudson.
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